The rapid development of the domestic integrated energy service industry is in sharp contrast to the lack of commercialization strategy research. This unbalanced development makes it difficult to release the market potential of the integrated energy service and meet the large-scale development needs of market entities. Pricing strategy, as the key method of product commercialization operation, is an important prerequisite and necessary foundation for in-depth commercialization strategy research. This paper explores the relationship between user demand behavior and the energy service provider’s product pricing strategy. First, it analyzes the user's product demand range and a quantitative model of the user demand behavior is constructed based on the user demand for comprehensive energy service products. Secondly, the basic pricing model for comprehensive energy service products that considers the user selection and demand behavior is proposed to satisfy the user behavior selection preference while enabling service providers to obtain the largest expected net income. Then, a product competition risk index of the service provider is constructed, and the basic pricing strategy is revised and optimized with minimum risk as the pricing objective. The example results show that the proposed pricing strategy for integrated energy service products is feasible and effective and can provide theoretical support for price-setting strategies for the marketing of integrated energy services. This work is supported by the Science and Technology Project of State Grid Corporation of China (No. 52199619000J).