基于数据挖掘的电动汽车用户细分及价值评价方法
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(国网北京市电力公司电力科学研究院,北京 100075)

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张 禄(1984—),男,博士,高级工程师,主要研究方向为电动汽车数据分析与计算;E-mail:zhanglu7@163.com
李国昌(1977—),男,高级工程师,主要研究方向为电力系统及其自动化控制技术;
陈艳霞(1974—),女,博士,高级工程师,主要研究方向为智能配电网信息与通信技术。

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国家电网公司科技项目资助(52020116000J)


Customer segmentation and value evaluation method based on data mining for electric vehicles
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(Electric Power Research Institute, State Grid Beijing Electric Power Company, Beijing 100075, China)

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    摘要:

    用户细分可以掌握不同电动汽车用户充电行为的特征及其之间的差异性,对充电服务运营企业具有重要意义。基于运营管理系统迅速积累的大量充电服务数据,对全量数据进行探索性分析,筛选出细分模型关键变量,给出了基于数据挖掘技术和K均值(K_MEANS)聚类算法的电动汽车用户细分方法,提出了电动汽车用户价值评价方法。针对北京地区电动汽车用户开展分析并得到用户行为特征及价值评价结果。相关结论可为运维管理机制优化和精准营销策略制定提供数据支撑。

    Abstract:

    Customer segmentation is of great significance for charge service operators to obtain the features of charging behaviors and individual differences between various Electric Vehicle (EV) users. Based on large numbers of charging service data fast accumulated by operations management system, exploratory data analysis is applied to all the historical data in the database. Firstly key variables are screened out to the segmentation model, and then the EV customer segmentation method by data mining technique and K-MEANS algorithm is presented. Secondly the customer value evaluation method is proposed, and charging behavioral features and customer values are analyzed based on Beijing EV customers. At last, conclusions and suggestions are given, which would provide data supports for the improvement of operation and maintenance management and decision-making of the precision marketing. This work is supported by Science and Technology Project of State Grid Corporation of China (No. 52020116000J).

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张禄,李国昌,陈艳霞,等.基于数据挖掘的电动汽车用户细分及价值评价方法[J].电力系统保护与控制,2018,46(22):124-130.[ZHANG Lu, LI Guochang, CHEN Yanxia, et al. Customer segmentation and value evaluation method based on data mining for electric vehicles[J]. Power System Protection and Control,2018,V46(22):124-130]

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  • 收稿日期:2017-11-01
  • 最后修改日期:2018-01-12
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  • 在线发布日期: 2018-11-14
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